Apart, but Together: Our response campaign to the present times.

We get to choose what all of this will mean.

Like for so many of you, 10 days ago, business was normal. Daymaker was gearing up for our spring campaign focused on getting kids in low-income communities out into nature to help them find a place where they could always feel they belonged. We were launching our first in-person events tied to the giving campaign, which in some ways has been in the making for several years. And then, in a fast-moving 48 hours early last week, we realized we needed to go back to all partners and scratch the whole campaign. As with many people and companies/organizations at present, our future livelihood suddenly looked incredibly uncertain. All of our plans had been built around this campaign and our new annual partnership model with companies. It was a moment for a deep breath and a re-centering. How did we want to show up from that point forward?

There has always been a lot of conversation around Daymaker serving during times of disaster. In the past, although there was a lot of interest from givers, we didn’t believe we could pull it off in alignment with our values. Daymaker is all about the connection the giver feels by sending real items to a specific child. Often in times of disaster, nonprofit organizations are too overburdened to upload child-specific information, and infrastructure outages make it difficult to get items to the necessary locations. COVID-19 and the corresponding fallout was different. We could and would use our technology to bring light into this time of darkness by doing what we do best– connecting the human family through acts of generosity.

In some ways, in the absence of much choice or control right now, quite literally confined in the range of actions we may do in a day, we have an opportunity to discover a deeper agency. That agency — that choice — is what we want all of this to mean. Whether this continues for weeks, months, or years, the snowglobe has been broken, and in that breaking, we’ve really gotten to see the experiences of our human brothers and sisters. In that, we see that a lot of people are really hurting in this world in a lot of ways. The beautiful thing is: we get to put the snowglobe back together. The flashlight has been shown on areas that need collective healing, and we are able to respond. It feels like the great choice of our lifetime–with every action, thought, and belief carrying an outsized effect as if each one plants a seed that will grow on the other side of all of this. So, what kind of world do we want to grow?

There is this idea in improv: because you can so fully trust that you're entirely taken care of by the group, you know your only job is to take care of others in that same fashion. That is the kind of world I hope emerges from all of this. A world where we see that our well beings are so intricately tied together. A world where we can recognize, feel, and celebrate the joy in showing up for others. Of connecting to our hearts. Of standing up for those who have been given less by the nature of where they were born or the color of their skin. The best part — through my eyes — this beautiful world is already beginning to emerge from all of this. It’s as if our intrinsic desire to show up for others and find deep connection is simply being uncovered when enough of the other stuff has fallen away.

'Apart, but Together' is the bridge we’ve built to help shepherd us into the creation of that new world. It’s an opportunity to stand in solidarity with the single parent managing two kids now at home, an increased need for food, and job insecurity. It’s an opportunity to cast a ripple of light in a sometimes, presently confusing and uncertain ocean. That ripple will do more than you can imagine. It always does —and especially now.

It feels in many ways that Daymaker was built for this campaign. As if the tens of thousands of acts of generosity through the platform over the past five years were leading to this moment. Suddenly, the families served so well by our nonprofit partners throughout the year are facing burdens greater than ever–navigating effects of this disruption disproportionate for low-income/high-trauma communities. All the while there seems to be this innate desire being activated within so many of us to show up for other people in this time. There is this feeling once the dust settles of “What can I do to help?” Daymaker serves as the bridge between those two realities in a safe and accessible format —one that was designed with the intention of creating the most connection possible, digitally.

So, whether you want to send $175 in groceries to that brave mom, buy an indoor nature kit for the 7-year-old confined to his city apartment, or simply send a smile, we invite you to walk along this bridge with us. We are apart in distance, but goodness, we are so in this together.

With love love love,

Thomas Doochin
Chief Dreamer at Daymaker

If you are interested in getting your company involved with this campaign, learn more here, or feel free to reach out directly.

P.S. A poem to share

Lockdown by Brother Richard Hendrick

Yes there is fear.
Yes there is isolation.
Yes there is panic buying.
Yes there is sickness.
Yes there is even death.
They say that in Wuhan after so many years of noise
You can hear the birds again.
They say that after just a few weeks of quiet
The sky is no longer thick with fumes
But blue and grey and clear.
They say that in the streets of Assisi
People are singing to each other
across the empty squares,
keeping their windows open
so that those who are alone
may hear the sounds of family around them.
They say that a hotel in the West of Ireland
Is offering free meals and delivery to the housebound.
Today a young woman I know
is busy spreading fliers with her number
through the neighbourhood
So that the elders may have someone to call on.
Today Churches, Synagogues, Mosques and Temples
are preparing to welcome
and shelter the homeless, the sick, the weary
All over the world people are slowing down and reflecting
All over the world people are looking at their neighbours in a new way
All over the world people are waking up to a new reality
To how big we really are.
To how little control we really have.
To what really matters.
To Love.
So we pray and we remember that
Yes there is fear.
But there does not have to be hate.
Yes there is isolation.
But there does not have to be loneliness.
Yes there is panic buying.
But there does not have to be meanness.
Yes there is sickness.
But there does not have to be disease of the soul
Yes there is even death.
But there can always be a rebirth of love.
Wake to the choices you make as to how to live now.
Today, breathe.
Listen, behind the factory noises of your panic
The birds are singing again
The sky is clearing,
Spring is coming,
And we are always encompassed by Love.
Open the windows of your soul
And though you may not be able
to touch across the empty square,


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