Holiday Giving 2019
Clarity Team: Send real gifts to real kids...in just a few clicks.
Written by one of the Daymaker OGs, Ghazale Johnston.
Quick crash-course on the not-so-complex workings of Daymaker: At the start of every campaign, Daymaker casts a wide net to see who wants to join us in facilitating acts of kindness. The Daymaker ecosystem includes nonprofit organizations and the children they serve, company partners and their employees, and gift manufacturers. Oh, and of course, the Daymaker team who wakes up each morning seeking ways to fulfill our aim- to help the human family remember that we are all deeply connected.
As we prepared for the 2019 holiday campaign, we paused to give thanks to the five company partners who had used the platform every year since we first piloted workplace giving in 2016. Having partners return to the platform year after year is a gift and those relationships served as the basis of our 2019 expansion plan - a plan that ultimately resulted in us having a record number of 50 companies participate in the 2019 holiday campaign.
Next, we reached out to our high-impact nonprofit partners to once again seek their input on wish lists for the holiday season. After careful consideration, we decided each wish list would have a book, a wellness item and two items that matched the child’s interests. Being able to provide children with high quality gifts that match their hobbies and interests is a high priority for Daymaker- this not only respects each child’s individuality but it also makes the giving experience more personal for the giver. In other words, we all love picking out the perfect gift for someone and how better to foster that feeling than enabling someone to send a gift to a child that makes them burst with joy! Placing wellness items on wish lists was new territory for Daymaker. The idea stemmed from our desire to facilitate gifts that would contribute to the betterment of a child’s physical and/or mental health. With the blessing of our nonprofit partners, we placed blankets, socks, meditation kits and inspirational cards on wish lists and expanded the ways we can serve under-resourced children.
After 45 days of giving, the 2019 Holiday campaign ended with 16,700 gifts being sent to 5,442 children from over 3,500 donors. Good news? Indeed. Better news? 2019 was the first time givers had a chance to write a reflection about their giving experience upon checking out. While it was completely optional, 600+ donors chose to write a message that reflected their feelings about giving and the connection they intended to feel with the receiver. While these messages do not by themselves translate to more immediate gifts, we believe they are the very seeds that help create habits of generosity and that, to us, is how good things will continue to happen.