The team behind the cakes

About Daymaker

Daymaker began in Oslo with the question: could workplace celebrations be made effortless, fair, and genuinely meaningful? By combining traditional baking with modern software, Daymaker gained early traction and national attention, earning coverage across leading Nordic media. Since then, the company has grown from its first customers in Norway to an international platform, expanding to cities across Europe and the US. Today, Daymaker brings together trusted local bakeries and proprietary software to automate celebrations globally—so no one is forgotten, quality stays high, and making someone’s day is always simple.

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Founder's message

Daymaker started in Norway as Jubelbud — meaning “celebration messenger.”
We noticed that workplace birthdays were often forgotten.

In the US, we saw lots of automated gifting, but little that felt real or genuine.

So we built Daymaker.

We help you make someone feel seen — without adding work.
Birthdays are automated, and the experience is delivered in person by carefully curated local partners.

For now, that experience is cake.
The best cakes, delivered on time, every time.

Ready to make someone's day?

William and Simon, Daymaker

News & Insights

Meet the team

The team

Passion is the name of the game

Simon Dieu

CCO
(chiefofcakes on X)

Defining strategy and direction—while never letting a birthday go uncelebrated.

Abeer Rao

CTO

At just 17, Abeer moved from India to Helsinki on his own to study quantum physics. However, he soon found quantum entanglement less interesting than cakes with Daymaker.

William Lindholm

CEO

Keeping the company on track—and ensuring every birthday cake reaches the right doorstep.

Ragnar Bø

Chair of Board

Making sure the young founders behave at the party!

Timeline

Our journey

Aug. 2025

Started as the wolves of cakestreet (Jubelbud)

Daymaker started in a small office back in Oslo, coldcalling businesses in the middle of summer vacation. Before the summer was over. Over 100 executives had agreed to have a meeting and to hear about our cakes.

Sept. 2025

Mentioned in VG, Finansavisen, Ekstrabladet, and Aftonbladet

A Couple of days later, the biggest news in Norway, Denmark, And Sweden reached out beacuse of our summer success. Apparently leveraging AI to build CAAS (Cake As A Software) was unheard of!

Jan. 2026

Selected for the Founders Inc.

Christmas morning Dec 25. we decided to apply to Founders Inc Artifact. A highly selective in-person founder residency in San Francisco. Usually, out of the thousands of applicants, high tech companies building drones and humanoids get accepted. But F Inc saw something in us and took a bet.

Jan. 2026

Expanding to New York & San Francisco

Next up: Our vision is to be the number 1. place you go when you want to make someone's day.

To do that, our coverage has to be wide and far. Let us know where you need our cakes, we'll prioritize you first on our cake-journey!

Join 250+ companies who never forget a birthday

From startups to enterprises, teams use Daymaker to make people feel seen — without adding work.